Haptic Suit Experience
It was an absolute honour to bring sound and crowd together using real time vibrations to help the deaf and hard of hearing community experience live music like never before! By weaving together various threads of innovative tech, we were able to achieve our ultimate goal – inclusivity and enjoyment for all members of the audience.
Client
Vodafone
Production Studio
UNIT9
Category
Machine Learning / AI
Role
Creative Director
Achievements:
We created a haptic suit experience that translates music and crowd energy into vibrations that can be felt by the deaf community live at the festival in real-time, using wearable technology from Music: Not Impossible and Vodafone’s 5G network.
In a world first, we also developed additional software using machine learning to translate crowd noise and atmosphere into vibrations along with the music on stage. Using five 5G receptors, we captured crowd reactions and translated these audio feeds into ‘VibraWow’ state data via machine learning.
