AI Emotional Journey
Lexus AI Emotional Journey explores how video and audio can induce an emotional response in the viewers. Through face tracking technology, the interactive video reacts to the user's facial expression, delivering a unique advert every time.
Client
Lexus
Production Studio
UNIT9
Category
Machine Learning / AI
Role
Audio Director
Achievements:
The experimental film experience is unlike anything that’s been done before. It was exciting to explore AI technology in new ways and really push the limits of what’s possible.
This was not technology for technology’s sake; it was an opportunity for Lexus to demonstrate its commitment to intelligent technology in an innovative, user-centric way, and to connect with their audience on a deeper, more personal level.
